In 2003, American management consultant Fred Reichheld invented a system to measure how customers perceive companies, which he called Net Promoter Score (NPS). The premise was straightforward. Asking one simple question could determine customer loyalty: “How likely is it that you would recommend our company to a friend or colleague?” The more a person was willing to promote a business, the better the chances that they’d return themselves. But over two decades, this simple idea has taken on a life This story is from Kinfolk Issue Forty-Six Buy Now Related Stories Arts & Culture Issue 47 Thanks, I Hate It How to give feedback to art friends. Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height.
Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables.
