You’ve lived in London for the past decade. How does the city inspire your creative work?
Because London is so old, and there’s been such an influx of creativity, it’s had many different imprints over many different times. From a design perspective, it’s a constant stream of things that are interesting. I like being challenged in my tastes and being surprised by something I might not have thought I would like at first glance.
You regularly move home. How do you maintain a consistent style in each new place?
I own a lot of books so wherever I go, and whatever furniture or colors I have in my house, those books anchor what it looks like. It’s a lot of lugging around though!
How does music inform the work you do for clients?
Music can really inform and set the mood of a room so it’s important to understand how sound resonates without becoming dominant in a space. With a video it can fundamentally change the narrative of the final product, and with an installation it can be used to either draw people towards something or direct them in a different direction.
How do you like to unwind?
I try to walk a lot. It allows me to take things in at a slower pace. At home, I drink a lot of tea, sketch, and read. I grew up in Sweden and spent a lot of time by the sea and in the forests as a child. I find it is very helpful to remove myself from the pace of the city in order to fully appreciate it upon return.
What’s one way to lead a more beautiful life?
A refusal to settle. If you walk into a restaurant, ask for the table by the window; when you’re buying a cushion, choose something that you really want rather than something you’re okay with.
This feature was produced in partnership with Bang & Olufsen. The product featured in this photoshoot is the Beoplay A9 speaker.
