For three decades, a small Italian town in the foothills of the Alps was the center for radical new ideas around industry and community. Ivrea, some 30 miles north of Turin, had been the headquarters of typewriter manufacturer Olivetti since the company was founded by Camillo Olivetti in 1908. Between 1933 and the late 1950s, under the dynamic new leadership of Camillo’s son Adriano, the town was transformed into an experimental utopia, promising a humanized approach to the organization of This story is from Kinfolk Issue Forty-Two Buy Now Related Stories Arts & Culture Issue 49 Cult Rooms The history—and future—of Luna Luna Park. Arts & Culture Issue 45 Cult Rooms How California’s empty swimming pools changed youth culture. Arts & Culture Issue 44 Cult Rooms Jaipur’s Jantar Mantar is an otherworldly playground designed for celestial gazing. Arts & Culture Issue 43 Cult Rooms The Nutshell Studies of Unexplained Deaths rendered gruesome crimes in divine miniatures. Arts & Culture Issue 41 CULT ROOMS Inside Alexander Calder’s studio, where chaos and kinetic art found a harmonious balance. Arts & Culture Issue 38 Cult Rooms Peter Smisek wallows in the glory of the bathhouse.
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