“I learned to have very little faith in the music industry.”
Polachek was hardly an unknown entity when Pang was released and her trajectory has been well-documented: In 2005, while attending the University of Colorado, she formed the indie synth-pop group Chairlift with her friend Aaron Pfenning; they put out three records between 2008 and 2017 (their song “Bruises” was famously used on an iPod Nano commercial). She also released two solo albums in 2014 and 2017—via the monikers Ramona Lisa and CEP, respectively—but the first record under her own name brought a marked shift to a more personal, more intimate approach.
“I think I learned to have very little faith in the music industry with Chairlift,” she says. “And not just the label system, but also music journalism. Because we were based in Brooklyn, we were ‘making indie rock,’ and by our third album we were absolutely not making indie rock.”
Being signed to a major label, she also experienced the shift in the industry toward a more data-based approach, fueled by social media metrics and streaming figures. “Suddenly A&R was based on stats, not a perception of trends or what a good song was supposed to be. All of it completely dissolved my faith in these institutions… which was kind of perfect.”
Polachek released her two most recent albums on her own label, Perpetual Novice, and she seems more grounded in her career these days because of it. “I’m willing to take a financial risk on myself because I believe in it,” she explains. “I will communicate [my ideas] with more depth, and not subconsciously rely on a team around me to convey the beauty and importance of these things. I think feeling that I was on my own, and that I was financially on the line for all my own decisions, is really a big reason for why this solo project ultimately found its feet.”
Exploring the jarring contradiction of being both a new artist and an established one, she says she was afforded the “indulgence of a clean slate” with the release of Pang. Initially, she felt her fan base fell into two distinct groups—the indie Chairlift fans who had stuck with her, and the newer PC Music fans (many of her collaborators as a solo artist are from the eclectic London-based label).3 Now that her second album is out in the world—made in partnership with Danny L Harle of PC Music—Polachek thinks her fan base feels “much more mysterious and exciting.” At the shows, she sees “multiple cultures happening at once: the more serious listening culture, the girls in their bedrooms writing their dissertations and crocheting, the people actively and very creatively interfacing [by] making fan art, making edits, being active on Reddit and Discord, and then… you know, the people who are just on Twitter.”
It’s an ever-growing group of listeners, not least because of Polachek’s time on the road, sharing her music with new audiences. When we speak, she is coming to the end of two years of almost nonstop touring—midway through our call, she has to pause because a courier arrived to pick up the last of her festival circuit wardrobe. It concludes a cycle that saw her supporting Dua Lipa on the US leg of the Future Nostalgia tour, collaborating with Charli XCX and Christine and the Queens on the glorious “New Shapes” and, of course, releasing the highly acclaimed Desire, I Want to Turn Into You. She says the tour helped her express the record in a new way, and made her more aware of its physicality and intensity. “I’m sort of figuring out how to be a normal person again,” she says, reflecting on it all.
When she does get some downtime, Polachek likes to spend it in nature. It’s a dominant theme in her work; in Desire, I Want to Turn Into You—both in the lyrics and in the music videos—there are lush vineyards, undulating blue oceans, ants crawling in sheets and, perhaps most notably, reference to volcanoes, ashes, dust, the cracked earth. She sees it as an acknowledgment of “a sort of faceless, chaotic vitality, and also societal breakdown and personal regeneration, looking at the textures of things that feel ambiguously ancient […] keeping things feeling always very physical and a little gnarly.”