Toast first launched in 1997 as a mail-order pajama company operating out of a barn in Wales. Its accompanying vision of a simpler yet richer life struck such a chord that, over two decades later, it’s grown into a global business. Toast’s palette of natural textures, organic colors and graceful lines (applied to a product list that has expanded into women’s clothing, loungewear and homeware) have won the sort of committed fans who treasure archive pieces as much as the This story is from Kinfolk Issue Thirty-Two Buy Now Related Stories Fashion Issue 50 Capsule Wardrobes “At its most noble, it should make every purchase a special occasion.” Fashion Issue 50 What Are You Working On? David Koma’s current workload. Fashion Issue 50 Received Wisdom Marimekko’s creative director, Rebekka Bay, on leadership and finding the right work-life balance. Fashion Issue 49 Urban Doom A saturnine mélange of subversive styles. Fashion Films Issue 47 Farida Khelfa France’s fashion muse. Fashion Issue 47 Between Us The world looks brighter among old friends.
Fashion Issue 50 Capsule Wardrobes “At its most noble, it should make every purchase a special occasion.”
Fashion Issue 50 Received Wisdom Marimekko’s creative director, Rebekka Bay, on leadership and finding the right work-life balance.
